This One is for Seth

5 Reasons Why the New Pepsi Logo SUCKS!!!
http://web.mac.com/steffan/Blue_Ember/EmberBlog/Entries/2008/11/8_The_terrible_new_Pepsi_Logo.html


My Personal Favorite.....
#4 Don’t Use Fake Math to Justify Why It Looks Bad
In the new promotional video that supports the re-brand, a retrospective of the branding shows all the geometry involved in each logo over the years.
First of all, this is silly, since they’re almost certainly imposed retroactively, for the most part. 1973’s structure makes perfect sense, but the 1950 mess defies satire. To top it off, the given structure of the 2008 logo doesn’t actually match the real “structure” of the logo. At all. This is because it has no structure. If it did, it might not look so terrible.