Looking Closer Three

the text on the back of the book:




“An Extraordinary Collection. Looking Closer 3 offers a comprehensive look at the people, ideas, and social and economic forces that have shaped the terrain of graphic design in the twentieth century.”
- Stuart Ewen, professor, chair of film and media studies, Hunter College

“This book is a genuine ‘instant classic.’ Looking Closer 3 proves that history’s greatest designers were also lucid critics and theorists of their discipline. This book should be required reading for all design students!”
- Ellen Lupton, cochair of the graphic design department, Maryland Institute, College of Art, curator of contemporary design, Cooper-Hewitt National Design Museum

The rare essays in this first anthology of historical writing on graphic design reveal the discipline’s multifarious and polemical journey from commercial art to the highly professional and dedicated practice it is today. Each text in this third Looking Closer collection provides insight into a significant moment, development, or debate. In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life.

Writings by M.R. Agha, Herbert Bayer, William Bernbach, Misha Black, Gui Bonsiepe, Alexey Brodovitch, Will Burtin, Earnest Elmo Calkins, T.M. Cleland, Fortunato Depero, Walter Dexel, Jay Doblin, W.A. Dwiggins, Anthony Froshaug, Ken Garland, William Golden, Frederic W. Goudy, Ashley Havinden, dom Sylvester Houédard, Aldous Huxley, György Kepes, Sheila Levrant de Bretteville, El Lissitzky, Herb Lubalin, Alvin Lustig, F.T. Marinetti, Marshall McLuhan, Douglas C. McMurtrie, George Melly, Francis Meynell, Lészló Moholy-Nagy, William Morris, Walter P. Paepcke, Victor Papanek, Paul and Ann Rand, Alexander Rodchenko, Emil Ruder, Jon Savage, Leslie Savan, Piet Schreduers, Susan Sontag, Herbert Spencer, Varvara Stepanova, Ladislav Sutnar, Jan Tschichold, Massimo Vignelli, Beatrice Warde, Thomas J. Watson, Jr., and Wolfgang Weingart.


**______ - whatever underlined stuff above is in small caps on the book, so I guess you can use your discretion for capitalization