Thursday, March 26, 2009

similar to murphs last post


Lame attempts at 'green' typography.. this is a bit different than the type for change stuff which doesn't actually claim to serve a function other than visually demonstrating the shrinking of iceland.. 'Ecofont' takes Verdana, and pokes a bunch of holes in it.. and claims that this is a green font that will save everyone ink: this is absolute bullllllssshhiiiiittttt Verdana is a SCREEN font, as in.. not meant to print.. and if it is printed (which I have done, and it looks okay) it really only works at VERY small sizes.. even if this typeface were properly used at a high volume printer, for a huge run, it MIGHT save 3 or 4 drops of ink, however the energy used to make the little holes by the printing mechanism (most likely digital..) will FAR outweigh the saved ink.. in the same vein.. the digital rendering of the little holes will impede readability thus making people stay on their computers longer and wasting more energy. lame publicity ploy..
link to Ecofont


Erik Spiekermann gives a little jab at the trend of trying to make type that conserves material (which has mainly translated into saving horizontal space)
link to FF mt.

No comments: