OUGDOMFG : The Brand

NEXT STEPS>>>

We need to discover the OUGDOMFG Brand.
We obviously already have a name:
Ohio University Graphic Design Oh My Fantastic Graphics

We have to create a brand image that will transcend into t-shirts, webpages, postcards, posters, and more. It represents who we are as a group of 20 young promising design BFAs. Not only are other SoA students coming to this show, but so will our friends, roommates, parents, siblings, faculty, deans, and even design managers from local design firms in Columbus, Cleveland, Cincinnati, and more. It's a BIG DEAL.

THIS WEEK Let's (that means EVERYONE) fill the right portion of the back board (by Logan, Amy, and Ian) with visual inspiration. Pin-up poster design ideas, typefaces, photos, sketches, Pantone chips, ANYTHING!! Whatever you think will help inspire the creation of our brand. From this visual language, we'll be able to come up with solid, concrete ideas.

SUNDAY at 8:00pm we'll meet back in 404. We'll come up with a good idea of the direction we want to go in. It's really important that everyone possible shows up. We're a democracy here so everyone has to have a voice. From here, this is where we'll start to delineate to the poster/PR/web groups for creation of the actual look.